CREATED BY FANS. CHOSEN BY FANS. WORN BY FANS.

Rich Tu joins the campaign as Founding Creative Ambassador for DRAFTED™. A faculty member at SVA NYC and Executive Creative Director & Partner at Sunday Afternoon, Tu brings a respected voice and reinforces DRAFTED’s commitment to artists as a meaningful part of fan culture. He will also contribute a separate commemorative design that will be offered as an officially licensed U.S. Soccer product outside the fan-voted competition.

ARTIST REWARDS

  • If Your Design is Drafted

    • Featured on the DRAFTED platform
    • Artist spotlight storytelling
    • Complimentary licensed U.S. Soccer T-shirt featuring your design
    • $200 Levelwear gift card

  • If Your Design is Produced

    • 5% royalty on product sales
    • Your name credited on officially licensed product

  • If Your Design Wins

    • Your design becomes a full apparel collection
    • 8% royalty on product sales
    • Featured in the collection launch and promotion
REGISTER NOW

Theme: United by Design

Across the U.S. Soccer community, fans express their passion through art, graphics, and supporter culture. This year’s theme invites artists to explore the identity, pride, and energy that unite U.S. Soccer fans.

  • Designs may draw inspiration from:
  • Match day energy
  • Supporter traditions
  • National pride
  • The diversity of the U.S. Soccer fan community

Artists are encouraged to bring their own creative perspective to the theme.

"If you want to see the beauty of what humans are when we gather, look no further than the culture we create when Soccer is involved. This culture, viewed through an artistic lens, is exactly what lies at the heart of DRAFTED. As a resident of the Cultural hotbed that is Atlanta, I can't wait to bring our unique style to DRAFTED!"
George F. Baker III

George F. Baker III

Muralist | Speaker | Creative Director at Foster

How it works

Follow these simple steps

1
March 30TH

Call to Artists Opens

Design submissions officially open. Artists can register and submit original designs inspired by the theme United by Design.

2
April 15th

Submission Deadline

All artwork must be submitted by April 15 to be considered for the first DRAFTED contest.

3
May 4th

Finalists Drafted

A curated group of standout designs will be selected as finalists and drafted into the fan voting round.

4
May 15th-22nd

Fan Voting

Fans explore the finalist designs and vote for their favorite to determine the winning design.

5
May 31st

Winning Designs Launch

The winning design is announced and released as an officially licensed U.S. Soccer apparel collection.

6
JUNE 1ST

SHARE IT WITH FRIENDS

Share your design with friends and family.
United By Design brings together my two passions, design and soccer. As a designer, I love seeing artists get real visibility within the sport, and as a fan, I love seeing merch that feels meaningful and connected to our national team. Giving fans a voice while ensuring artists are featured, paid, and earn royalties makes this feel genuine and impactful. It’s exciting to see this kind of collaboration grow and advance the sport further.
Ashley Taylor
Ashley Taylor
Assistant Professor at UCF’s School of Visual Arts and Design

frequently asked questions

Do I need to be a professional designer to submit?

No. DRAFTED is open to all artists and creatives who want to express their perspective on U.S. Soccer fandom.

What should my design be inspired by?

Designs should reflect the theme United by Design, celebrating the culture, identity, and passion that unite U.S. Soccer fans. Artists are encouraged to bring their own creative interpretation of the theme.

What happens after I submit my design?

Submissions are reviewed by the DRAFTED team and curated into a group of finalist designs. Finalists are showcased on the DRAFTED platform where fans vote to determine the winning design.

How is the winning design chosen?

A curated group of finalist designs will be featured on the DRAFTED platform, where fans can explore the designs and vote for their favorite.

The design with the most fan votes will become the official winning design.

What does the winner receive?

The winning design becomes the foundation of an officially licensed U.S. Soccer apparel collection produced by Levelwear.

The winning artist receives 20% royalty on product sales and credit as the graphic designer of the collection.

When is the submission deadline?

Design submissions must be completed by April 15.

How do I submit my design?

Artists must register through the DRAFTED platform and complete the official submission process. Once registered, you’ll receive access to the full submission guidelines and upload instructions.